Buch – Behind the Cloud
Titel: Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry
Autor: Marc Benioff, Carlye Adler
Beschreibung:
“How did salesforce.com grow from a start up in a rented apartment into the world’s fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff’s story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate.
In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.
How did salesforce.com grow from a start-up in a rented apartment into the world’s fastest growing software company in less than a decade?
For the first time, Marc Benioff, the visionary founder, chairman, and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dot-com implosion of 2001, but also went on to define itself as the leader of the cloud computing revolution and spark a 46 billion-dollar industry, Benioff’s story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate.
In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish. Benioff shows how salesforce.com pioneered a simple idea (delivering business applications as a service over the Internet) to change the way all businesses use software applications and, ultimately, change the way the software industry works.
With Marc Benioff’s candid, unconventional advice and unusual call-out lessons from the Salesforce.com Playbook—including Benioff’s proprietary management tool, V2MOM—any business can go against the grain, rapidly change the game, and learn how to achieve lasting success.”
Bestellmöglichkeit: Amazon
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Category: Literatur
About the Author (Author Profile)
Rene Buest is Principal Analyst and Senior Advisor at renebuest research, covering cloud computing, business technology and collaboration. He is member of the GigaOm Pro Analyst Network and top cloud computing blogger in Germany. Worldwide he is one of the top 50 bloggers in this area. For more than 16 years he is focused on the strategic use of information technology in businesses and the IT impact on our society as well as disruptive technologies. Rene Buest is the author of numerous professional cloud computing and technology articles, speaker and participant of experts rounds. On CloudUser.de he writes about topics from the fields of cloud computing, it-infrastructures, technologies, management and strategies and is moving on Twitter via his account @ReneBuest. Rene Buest is organizer of numerous cloud computing and technology events. Covering the CloudCamp Hamburg 2010, CloudCamp Frankfurt 2012, CloudOps Summit 2012 and the Amazon Web Services and Windows Azure User Groups in Germany. Rene Buest is a fully qualified specialist for system integration und holds a diploma in computer engineering from the Hochschule Bremen (Dipl.-Informatiker (FH)) as well as a M.Sc. in IT-Management and Information Systems from the FHDW Paderborn. Detailed curriculum vitaes are hosted on XING and LinkedIn.Subscribe
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