Oracle pushes its cloud-washing bravely ahead

[ 0 ] January 16, 2013 |

Oracle continues to work on its cloud-washing strategy and drives it forward despite vehement criticism. Under the name “infrastructure as a service on premise with capacity on demand” Oracle offers enterprises its hardware to rent for the own data center.

Preconfigured applicationserver

Oracle is expanding its private cloud infrastructure to offer the opportunity to rent preconfigured application servers for a monthly fee, which will be installed in the client’s data center. The by Oracle named “engineered systems” include Oracle Exadata Database Machine, Oracle Exalogic Elastic Cloud, Oracle Sparc SuperCluster, Oracle Exalytics In-Memory Machine and Oracle Sun ZFS Storage.

The idea is that Oracle provides extra capacity that go beyond the already used resources of an Oracle private cloud. Exactly this Oracle called infrastructure-as-a-service (IaaS), which has nothing to do with an IaaS cloud offering but ordinary Oracle data center solutions.

A three-year contract is not cloud!

Just as little the “Oracle Cloud Infrastructure” is a true cloud offering, it looks with the new “Oracle IaaS on-premise”. The three-year contract includes only the hardware for the application server, maintenance and a certain amount of usage. The use of Oracle software licenses result in additional costs. Furthermore you have to pay for so called “peaks”. What this exactly is and what the cost are is not stated.

Oracle loses pace

Unfortunately, it is increasingly clear how Oracle wants to sell his philosophy of cloud computing to the market. They simply take their hardware, software, etc. which were previously expensively sold, and now rents them as “cloud”!

It seems Oracle tries everything to keep pace with the cloud market. But they do not have the right strategy. The real public cloud providers, especially Amazon Web Services, Windows Azure, Google and Rackspace will increasingly outstrip Oracle. But, on the private cloud side it looks not better for Oracle. Here providers like openQRM-Enterprise, Eucalyptus, OpenStack-Partner and CloudStack get more and more market share.

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Rene Buest is Principal Analyst and Senior Advisor at renebuest research, covering cloud computing, business technology and collaboration. He is member of the GigaOm Pro Analyst Network and top cloud computing blogger in Germany. Worldwide he is one of the top 50 bloggers in this area. For more than 16 years he is focused on the strategic use of information technology in businesses and the IT impact on our society as well as disruptive technologies. Rene Buest is the author of numerous professional cloud computing and technology articles, speaker and participant of experts rounds. On CloudUser.de he writes about topics from the fields of cloud computing, it-infrastructures, technologies, management and strategies and is moving on Twitter via his account @ReneBuest. Rene Buest is organizer of numerous cloud computing and technology events. Covering the CloudCamp Hamburg 2010, CloudCamp Frankfurt 2012, CloudOps Summit 2012 and the Amazon Web Services and Windows Azure User Groups in Germany. Rene Buest is a fully qualified specialist for system integration und holds a diploma in computer engineering from the Hochschule Bremen (Dipl.-Informatiker (FH)) as well as a M.Sc. in IT-Management and Information Systems from the FHDW Paderborn. Detailed curriculum vitaes are hosted on XING and LinkedIn.

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